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drinking alcohol
during pregnancy



can cause lifelong harm
to the unborn child.


Visual 2015


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You can also use a cardboard with #TYTD2015 hand written. Take a photo and share it on the social media with the hashtags: #TYTD2015, #tooyoungtodrink , #fasd and #fasday

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Tweet it on Twitter quoting @TYTD2014 with the hashtags #tooyoungtodrink, #fasd and #fasday by click lateral share button

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Become ambassador of TYTD2015!

FASD Day ACTION 9th of September 2015

The launch of the #TYTD2015 campaign, created by Fabrica, the Benetton group’s communication research center, will take place on September 9, 2015, the International Fetal Alcohol Spectrum Disorders Awareness Day.

The launch consists of a 24-hour continuous action of non-conventional marketing that will be carried out worldwide, in order of Time Zone. Beginning at 9:09 am on September 9, 2015, local times, all the associations, organizations and institutions joining the initiative around the world will:

  • display materials of the campaign in their cities and communities, with the goal of creating surprise and stir
  • take pictures and make videos of the displayed materials, by involving as many citizens as possible
  • publish and spread them in the social media and on the Web.

The strength of this action is the viralization of the visual of the campaign in the Web community, by involving the highest number possible of people, theanks especially to the use of Facebook, Twitter and Instagram. The hashtags of the campaign are #TYTD2015 #FASDay #FASD #tooyoungtodrink.

To engage participants awards will be given in the following categories:

  • picture including the highest number people showing the visual
  • most original picture (no. of likes)
  • involvement of a celebrity (no. of likes)

To participate, insert the hashtag #TYTD2015.

The winners of the contest will be recognized as “Ambassadors of the #TYTD2015 campaign”.


The range of harm to an unborn baby due to drinking during pregnancy is called Fetal Alcohol Spectrum Disorders (FASD). Alcohol can hurt the baby’s brain, heart, eyes, and other organs.

Children with FASD can have a hard time learning, controlling how they act, and making friends. Drinking alcohol during pregnancy can cause lifelong harm to the unborn child.These nine months last a lifetime.

Let’s keep them alcohol-free. FASD affects us all, but it is 100% preventable. Together we can prevent FASD! http://www.eufasd.org/awareness/fasd.php


When a pregnant woman drinks alcohol, so does her baby.
Alcohol is harmful for the baby: baby is too young to drink!


How does alcohol affect the baby?

Alcohol affects the baby’s growth, especially the brain. The baby may be smaller than normal and may cry a lot. As the child grows, it may be hyperactive or difficult, and have trouble learning in school. As a teenager, many of these youth drop out of school, cannot keep a job, and get involved in criminal behavior.


Are all types of alcoholic beverages harmful?

Yes, wine, beer, hard cider, aperitifs, alcoholic fruit drinks, spirits such as rum or whiskey or vodka can all harm the baby. All types of alcoholic drink are harmful for the baby.


How much alcohol is harmful?

There is no safe amount of alcohol or safe time to drink during pregnancy or when planning to become pregnant. Even a small amount of alcohol can be harmful. It is safest NOT to drink at all during pregnancy.


What is FASD?

Fetal Alcohol Syndrome (FAS) and Fetal Alcohol Spectrum Disorders (FASD) are names given to the problems a baby may have if the mother drinks during pregnancy. Alcohol can cause delayed growth, birth defects, and brain damage. A person with FASD faces lifelong challenges.


Is FASD preventable?

Yes, by NOT consuming alcohol during pregnancy or while planning to get pregnant.


My friend drank in her pregnancy and her child is healthy.

Each pregnancy, child, and mother are different. It is better NOT to take the risk of harming the child.


I am pregnant and I have been drinking...

It is never too late to stop drinking. If you stop now, your baby will be healthier.


I’m not pregnant and I drink. How can I avoid the risk of having a child with FASD in the future?

If you don’t use contraceptives, or if you want to have a baby, stop drinking now. Alcohol makes it harder to get pregnant, and increases the risk of miscarriages. Alcohol is harmful to the baby from the moment of conception onwards.


What can fathers do? What can friends and families do? What can all of us do?

Fathers can support the mother-to-be by respecting her decision not to drink. Many fathers also stop drinking during the pregnancy. In our society, drinking often plays a great role in social life. Sometimes pregnant women feel pressured to drink, too. Friends and families should respect her decision not to drink, and should help her to avoid situations where she usually drinks, like parties and bars. It is the responsibility of all of us to support mothers-to-be.


I think my child has FASD.

Talk with your doctor or health clinic about your concerns. The child with FASD can benefit from a caring and structured environment, as well as from special help (for example, speech therapist or physical therapist).




“...We have to sensitize women, but also families and society as a whole, to the fact that drinking alcohol during pregnancy can harm the fetus...Sometimes people say that drinking a few glasses does nothing, this is not true...”

Erik Ravelo / Fabrica:

“...The Fabrica photographers took a picture of a real baby in our studio. The post-production of the campaign was made entirely in-house, from start to finish...”

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